Ruth, a graduate of the University of New Brunswick's BA program, boasts an impressive 23-year career in the financial industry, with the last 17 years marked by progressively senior management roles. Since joining CFF in 2010, Ruth has cultivated an environment of genuine care and respect for her clients, community, and colleagues. Acknowledged as an expert in her field, she ensures that each member of the CFF team receives her support and guidance to effectively assist clients with suitable financial products and solutions. Ruth advocates for a personalized approach, believing that every client deserves tailored strategies aligned with their unique financial needs and preferences. Connect with Ruth or any member of the Customer First Financing team today — we are ready and eager to help.
Sheila has been with Customer First Financing since 2018 and is a seasoned expert in customer service, sales, and operations & support – skills she has spent the past 20 years refining with various global and local organizations. Sheila is looking forward to assisting you with information & loan solutions for your financial future.
Kim has been a valued member of Customer First Financing since early 2023. With a solid foundation in retail sales spanning a decade, including five years in management, Kim brings a wealth of experience to her role. Since joining CFF, she has consistently demonstrated great customer service and a commitment to ensuring clients receive tailored financial solutions. For assistance with your finances and a personalized touch, call Kim today and experience the expertise and care she brings to our valued clients at CFF.
Mo has been with Customer First Financing since 2021 and brings with her an expertise in sales and customer service – a skill she has spent the past 30 years refining with various organizations. Mo is looking forward to assisting you with information & loan solutions for your financial future. It is her passion and we are proud to call her a teammate.
Meet Kia, our feline ambassador at Customer First Financing (CFF). Kia plays a vital role in fostering mental health and well-being for both our team and customers. Known for her great customer appreciation, Kia brings a unique warmth to the office environment. Adopted in 2020, she was previously a stray cat, and since joining CFF, she has become an integral part of our workplace culture. Kia excels in positive interactions with our team and clients, creating a comforting atmosphere for everyone. Experience the joy and positive vibes Kia brings—she's not just a cat; she's an essential member of our CFF family.